I’ve been thinking about this for some time now. I’m talking about those food labels that state “Use By”. They seem to be on all food packages these days. I don’t mean the “Best Before” date, which people are beginning to realise are one of the biggest cons ever. No it’s the date by which foodstuffs must be consumed by. I cannot get my head around the idea that at 1 minute to midnight, the food is safe to eat but then 1 minute after midnight the food must not be consumed, and must be thrown away.
There does seem to be a trend recently that is moving away from “Use By” being the ultimate usage date. Some experts (as some call themselves) are now advising a “Look, Smell, Taste” approach to food. If it looks, smells and tastes ok then it probably is safe. Although this approach comes with a warning for people with, in their words “...a delicate constitution…” that they should stick to the said date. This new ‘advice’ comes after the scenes of vast amounts of food being sent to landfill, just because of that date, whilst many are having to use foodbanks just to get by.
So why a con? Well how do you get customers to buy more of your produce? One way is to tell them that their purchase cannot be eaten after a certain date. Where is the scientific evidence for this date, considering all the additives that are used in most foodstuff these days? This happened with the Best Before” date that we see on food. People are now beginning to realise that this is only a recommendation and that the foodstuff is perfectly safe still. A con!